致知是一家以东方文化的浪漫表达为内核的女性服饰品牌。ZHI ZHI 秉承“真”的价值观，以“淡然平衡”为基本设计理念，以大自然、人文、艺术以及生活中富有诗意的一切为灵感来源，选取棉、麻、丝、毛等天然材质，坚持采用对环境负责的制造方式，诠释一种致真、致善、致美的生活状态。

我们希望致知的官方网站和品牌形象的理解能保持高度一致。在维护好东方、人文、艺术等特征的前提下，将其定义得更加现代，同时加入更安静和更简单动画效果，加入了优美细腻的细节变化，符合更安静和更简单的品牌特质。

ZHI ZHI is a women’s clothing brand rooted in the romantic expression of Eastern culture. Guided by the core value of “truth,” ZHI ZHI embraces a design philosophy of “serene balance.” Drawing inspiration from nature, humanity, art, and all poetic elements of life, the brand selects natural materials such as cotton, linen, silk, and wool, and adheres to environmentally responsible manufacturing methods. It seeks to embody a lifestyle of authenticity, goodness, and beauty.

We aim for ZHI ZHI’s brand identity to resonate deeply with our consumers’ understanding. While preserving its characteristics of Eastern culture, humanity, and art, we strive to define the overall design of the official website with a more modern approach. Subtle and refined animation effects, alongside delicate and intricate details, are incorporated to reflect the brand’s tranquil and minimalist essence.