QIXI

栖晰文化传媒

VISUAL IDENTITY DESIGN

WEB DEVELOPMENT

DESIGNER: LIU XIN / STRING

栖晰文化传媒,提供消费者洞察、内容创意、活动管理、S/CRM服务、自媒体智能投放、场景营销等全渠道应用,以及企业销售促进解决方案等全价值链服务体系。同时涉足品牌管理、数字广告投放、出海营销等业务。

在品牌形象的设计过程中,我们探索了多种创意方案,日晷和Emoji都是较好的品牌意象。最后我们选择了火花(spark)作为品牌标识,一个优秀的数字文化品牌,需要有火花,有激情,有创造力。同时我们的官网设计也采用极简方案,突出品牌调性及业务范围,将用户的注意力聚焦在品牌和业务上。

Qixi Media provides a comprehensive service system covering consumer insights, content creation, event management, S/CRM services, intelligent self-media advertising, scenario-based marketing, and omnichannel applications, as well as enterprise sales promotion solutions. Additionally, the company is involved in brand management, digital advertising, and global marketing initiatives.

During the brand identity design process, we explored multiple creative concepts, with sundials and emojis being among the top brand imagery choices. Ultimately, we selected "spark" as the brand's emblem. An outstanding digital culture brand needs sparks—passion and creativity. Our website design also adopts a minimalist approach to highlight the brand’s tone and business scope, drawing users’ attention to the brand and its offerings.

2021

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