普道（上海）信息科技有限公司，是一家注重结合大数据和人工智能等前沿技术的科技型财税服务企业。在企业设立、财税外包、招商引资等线下服务的线上化（SaaS系统）和自动化，税务智能化，纳税便捷化等多个领域取得显著成绩，市场占有率趋于领先地位。

拥有一套可被执行的、标准化的VI体系，是所有成熟企业必备的视觉资产。基于其行业定位，我们为其定制了全新的品牌视觉形象，重新设计了logo图样，规范了品牌色、标准字体以及辅助图形，以满足未来线上与线下多渠道、多场景的应用所需。

PuDao (Shanghai) Information Technology Co., Ltd. is a technology-driven financial and tax service enterprise that emphasizes the integration of cutting-edge technologies such as big data and artificial intelligence. The company has achieved remarkable results in multiple fields, including the digitalization (SaaS systems) and automation of services like enterprise establishment, financial and tax outsourcing, and investment promotion, as well as intelligent taxation and streamlined tax processes, securing a leading position in the market.

A standardized and executable VI (Visual Identity) system is an essential visual asset for all mature enterprises. Based on its industry positioning, we customized a brand-new visual identity for PuDao, redesigning its logo, standardizing brand colors, typefaces, and auxiliary graphics to meet the diverse application needs across online and offline channels and scenarios in the future.